Who am I?

Personal Details

  • Name: Alan Sanders
  • Location: Las Vegas, NV USA

Professional Profile

My Professional Background

Work Experience

2018 July - Present

Caesars Entertainment

July 2018 - Present

Director Marketing and Product Strategy

Product owner of Salesforce and Workfront products.

2017 January - 2018

Caesars Entertainment

January 2017 - July 2018

Director - Business Relationship Management

2015 May - Present

Venetian|Palazzo

May 2015 - Present

Senior Internet Marketing Manager

Responsibilities include: SEM, SEO, Email, Affiliate, Mobile App, Website, and other ad hoc eCommerce projects.

2010 October - 2015 April

Las Vegas Sands Corporate

Manager - Digital Marketing and Product Management

Responsible for managing the development and strategic direction of Las Vegas Sands’ mobile applications through identifying a global vendor, product discovery, and definition phases. Managed stakeholder interviews, requirements gathering, and feature prioritization. Worked with the property teams to drive hundreds of thousands of total downloads, and to utilize a new marketing channel to reach out guests (push notifications).

Managed global SEO initiatives and strategy over 6 global websites while supervising one direct report. Communicated and implemented on-site optimization best practices to internal team members, collaborated on a keyword and content strategy for each website, and provided monthly reporting on SEO KPIs.

Developed an affiliate program for the Venetian|Palazzo hotels that generated over $3 million in hotel booking revenue. Managed the vendor selection process with Procurement, implementation of the tracking pixel, and created a weekly report in SAS to account for affiliate transactions.

Significant project management experience on projects and marketing initiatives at LVSC such as the development of our first generation of mobile sites (Venetian|Palazzo and Marina Bay Sands), a global SOP for managing guest reviews on TripAdvisor, and many other proof of concept projects. Experience moving contracts through the LVSC Procurement/Legal process.

2010 January - 2010 October

Venetian|Palazzo

Direct Marketing Analyst

Direct Marketing Analyst

Responsible for reporting and analysis of direct marketing campaigns (email and direct mail). Provided data-driven recommendations to management on how to increase ROI and profitability. Used Showcase and SAS to manage lists and for direct marketing analysis.

My Education

Education

2008 September - 2011 June

University of Nevada Las Vegas

MA Economics

University of Nevada Las Vegas

MA Economics

Won a competive research grant through the National Science Foundation's EPSCoR program to study the impact of climate change and firm's willingness to pay to prevent climate change using conjoint analysis.

2000 September - 2007 June

University of Nevada Las Vegas

BA History, Minor Economics

University of Nevada Las Vegas

BA History, Minor Economics

References

  • John Celona

    Former VP of eCommerce, LVSC

    I had the pleasure of working with Alan for over 4 years at Las Vegas Sands. Alan was a huge part of us creating a well respected Global Digital Marketing team, as he combines both the ability the be strategic and the ability to execute, and even under the most difficult of circumstances, Alan has proven that he will deliver. Alan can work across almost any area of Digital Marketing. For us he was leveraged for Mobile Applications, Analytics, Social Media, SEO, among other functions, and I have no doubt that he would perform at a high level at any functional area he is given. Alan would be a great asset to any team.

  • Richard Horowitz

    Former Exec. Director of eCommerce, LVSC

    Alan is truly an amazing employee and person. He is constantly trying to improve himself. Any task you give him, he goes full effort into accomplishing it even if it was an area he did not know. He single handily launched the first mobile app in the history for our company. Not only is he a pleasure to be around, but he is someone you want on your team. There is no one more dedicated than Alan.

  • Charles Taylor

    Director of Loyalty Marketing, LVSC

    As a key member of the corporate digital marketing team, Alan has successfully managed the development of two generations of mobile concierge applications for a very dynamic global business with many competing priorities, technical constraints and regulatory requirements. I have been very impressed by Alan's vision for how to leverage mobile marketing platforms to build deeper relationships with our guests and drive more transactions across our integrated resorts. Alan has a passion for digital marketing technology and a strong enthusiasm for the gaming business. He manages external vendors extremely well and his internal communication skills are excellent. Alan has earned universal respect from both peers and executives across the company and it is a pleasure working with him to build our next generation marketing tools.

  • Kasra Ghaharian

    Director of Digital Analytics, Ceasars Entertainment

    I have had the pleasure to work along side Alan in the Product Management department at Las Vegas Sands for the past 4 years. We have always been tasked to lead different projects, however have always leveraged each other to discuss strategy and direction for our respective projects. Alan is a great critical thinker and problem solver. To provide a personal example, I often find myself overthinking when met with certain challenges, I know that if I speak to Alan he will be able to provide me with a different perspective and often a simple solution to a complex problem. With his analytical mind Alan is a strong ecommerce leader that can plan out and execute large scale projects, this is evident from his success in launching mobile apps across all of Las Vegas Sands' hotel properties. No east feet given the size of the company.

What I’m best at

Skills & Knowledge

Knowledge

  • Digital Marketing
  • eCommerce
  • Campaign Optimization
  • Email Marketing
  • Paid Media
  • Search Engine Marketing
  • SEO
  • Affiliate Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Analysis
  • Direct Marketing
  • Product Management
  • Google Analytics

Contact

Get in touch

Please contact me through the form, or through my Linkedin profile. Thanks!


My Address

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